[2015] [Papers] Quantitative Study of Influencing Factors on Crowd Participation in a...

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[2015] [Papers] “A Quantitative Study of Influencing Factors on Crowd Participation in a Crowdsourcing Project for Consumer Product Design”
Tran T., Park J.Y.

Công trình khoa học được nghiên cứu và công bố bởi Mr. @Nova Trần Anh Tuấn và cộng sự trên tạp chí khoa học Industrial Engineering & Management Systems.

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Abstract

Nowadays, crowdsourcing has become a popular concept and is widely used in many social, economical and technological areas. For consumer product design, crowdsourcing is implemented extensively with many cases. Although there has been a lot of research on the application of crowdsourcing for product design, the big picture of how factors influence the participartion of individuals from the crowd in a crowdsourcing project for product design has not yet been understood. This paper aims to investigate the relationships of crowd participation and influencing factors including: process, product, and reward. To do this, we conducted a survey on a crowd of engineering individuals and analyzed the collected data with data mining techniques. Main findings include the relationships of crowd participation versus process, product, and reward factors as well as regression models to predict crowd participation.

Keywords
Crowdsourcing; NPD; Product Design and Development; Open Innovation; Crowd Participation

Figures

IEMS-14-325_F1.gif

Figure 1..Minimum reward amount for different product design steps.

IEMS-14-325_F2.gif

Figure 2..Minimum reward amount for different products.

IEMS-14-325_F3.gif

Figure 3..Crowd participation for different reward amounts (Plastic Cup).

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Industrial Engineering & Management Systems

Citation
Tran T., Park J.Y., “A Quantitative Study of Influencing Factors on Crowd Participation in a Crowdsourcing Project for Consumer Product Design”, Industrial Engineering & Management Systems, Vol14(4), 325-334, 2015
 

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